Listen to 10 minute Blog for the all the details. Yelp* has taken over the number one spot on a Google search for martial arts in your city. This is good and bad. It is good if you have a high Yelp* ranking. Prospect will click on the Yelp* link “The 10 Best Martial Arts Schools in your city”. If…
Summer is just around the corner which means parents are frantically searching for an activity to place their children in while they work. I highly recommend running your own summer camp. It is a fantastic way to increase your income and your enrollment. When you decide to run your own summer camp look at my summer camp video . You…
Read or listen to 13 minute YouTube This is a good time to work on increasing your enrollment of women students. Woman students usually makeup the lowest percentage of a school but it doesn’t have to be that way. I have a few schools that have a majority of women students. You would be surprised if you could see all the…
(YouTube Video) As instructors, we face the dilemma of making our students proficient in a way that will retain their interest. We all know that in order to be proficient at a technique the technique has to be done thousands of times. The repetitiveness of obtaining this proficiency is what causes our dilemma. How do we teach students to be…
December is a tough month to gain new students. More information about these successful programs in this 7 minute YouTube. December is a very tough month to gain new students. There are not too many things that you can do. During this time of year people are very busy preparing for the holidays, as I’m sure you are. I do have…
Watch Vlog for more info This is a fantastic time of year to bring in extra income to your school. I am very excited to talk to you about the holidays that are coming up and the great ways that you can generate income for your school. Today I would like to discuss what you can do on this upcoming…
This is another easy and free promotion that should get you new students ever year. It is so simple and it has worked every time for me. You need to print out guest passes on orange stock with black print. I like to add a Halloween design on it. This is how you get these guest passes distributed for free…
We all know how important it is to be on the first page of a Google search. I don’t know about you but I never go to the second page. Do you?, probably not. Even if you are currently on the first page of a Google search doesn’t mean that you’re going to stay there. You have to do periodic…
(Additional information audio on YouTube) It is funny how you use a marketing technique that works for years and then all of a sudden you stop using it. I don’t know why this happens. I was looking through a back issue of a MAIA magazine when I came across an example of an ad they suggested schools should use. The…
(Additional information audio on YouTube) Something that I always had great success with was hosting an end of the summer party. I really didn’t call it end of the summer party because that’s kind of a negative name because the kids have to go back to school soon and especially in the north where the crappy weather is coming. I…
Additional info on this YouTube video: Here I hate talking about Search Page Optimization (SEO) almost as much as I hate doing it. I would rather talk about some really cool martial arts technique or some fun ways to teach a new program or anything other than this. We do not want to do SEO but we all know we have…
Additional information on YouTube I would like to talk to you about adding extra income to your school during the summer months. The summer months can be quite difficult for many schools to generate money. For one, the weather is usually nicer and people want to get outside, especially in the North. I have been contacted by many schools to…