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Halloween promotion that works.

This is another easy and free promotion that should get you new students ever year. It is so simple and it has worked every time for me. You need to print out guest passes on orange stock with black print. I like to add a Halloween design on it. This is how you get these guest passes distributed for free…

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Moving to the Top of a Google Search

We all know how important it is to be on the first page of a Google search. I don’t know about you but I never go to the second page. Do you?, probably not. Even if you are currently on the first page of a Google search doesn’t mean that you’re going to stay there. You have to do periodic…

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Ask the Experts – August 2018

(Additional information audio on YouTube) It is funny how you use a marketing technique that works for years and then all of a sudden you stop using it. I don’t know why this happens. I was looking through a back issue of a MAIA magazine when I came across an example of an ad they suggested schools should use. The…

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Ask the Experts – July 2018

(Additional information audio on YouTube) Something that I always had great success with was hosting an end of the summer party. I really didn’t call it end of the summer party because that’s kind of a negative name because the kids have to go back to school soon and especially in the north where the crappy weather is coming. I…

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Google My Business Page

Additional info on this YouTube video: Here I hate talking about Search Page Optimization (SEO) almost as much as I hate doing it. I would rather talk about some really cool martial arts technique or some fun ways to teach a new program or anything other than this. We do not want to do SEO but we all know we have…

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Martial Arts Summer Income

Additional information on YouTube I would like to talk to you about adding extra income to your school during the summer months. The summer months can be quite difficult for many schools to generate money. For one, the weather is usually nicer and people want to get outside, especially in the North. I have been contacted by many schools to…

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