I have a friend, and she has around 900 students. I noticed a huge increase in the amount of students she has, almost 280 more, just since last year. So, intrigued, I went to visit her, and when I arrived, she gave me a tour of her school, and it looked real nice, a great facility. So after the tour I asked…
It is back to school season. You need to be ready because this is the time of the year that parents choose to put their kids in something new. You want to make sure that they know you exist and that you are the best option for their children. I know a lot of you do not have a large…
I remember when I first started off with my own school, I sometimes had a hard time getting people to sign up as a student. I didn’t have a problem getting people to come in for appointments or running a good introductory class, but always had a problem when I finally got them into the office and asked them to…
Most schools, at the very least, waste a large portion of their time and money while promoting their school. There are two extremely important factors that you must be in control of. Until you are, don’t start any promotions. Interested prospects will only look into your school one time. So if they don’t like what they find they won’t contact…
Many years ago, out of necessity, I discovered a way to increase new student signups and school retention. In my early years it was just me doing all the different jobs my school needed. I ran from one thing to the next while losing students and having prospects leave before I could get to them. There were just too many…
I can’t talk about this enough. It is so important to control what comes up in a Google search for martial arts in your community. Let’s say a potential student looks up ‘martial arts near me’ (they live in your community). What comes up in that Google search? How many spots on that page refer to your school? You need…