I have a friend, and she has around 900 students. I noticed a huge increase in the amount of students she has, almost 280 more, just since last year. So, intrigued, I went to visit her, and when I arrived, she gave me a tour of her school, and it looked real nice, a great facility. So after the tour I asked…
It is back to school season. You need to be ready because this is the time of the year that parents choose to put their kids in something new. You want to make sure that they know you exist and that you are the best option for their children. I know a lot of you do not have a large…
I remember when I first started off with my own school, I sometimes had a hard time getting people to sign up as a student. I didn’t have a problem getting people to come in for appointments or running a good introductory class, but always had a problem when I finally got them into the office and asked them to…
Most schools, at the very least, waste a large portion of their time and money while promoting their school. There are two extremely important factors that you must be in control of. Until you are, don’t start any promotions. Interested prospects will only look into your school one time. So if they don’t like what they find they won’t contact…
Many years ago, out of necessity, I discovered a way to increase new student signups and school retention. In my early years it was just me doing all the different jobs my school needed. I ran from one thing to the next while losing students and having prospects leave before I could get to them. There were just too many…
I can’t talk about this enough. It is so important to control what comes up in a Google search for martial arts in your community. Let’s say a potential student looks up ‘martial arts near me’ (they live in your community). What comes up in that Google search? How many spots on that page refer to your school? You need…
There are many forms of marketing a martial arts school owner must do. One of the most important and necessary ones is production marketing. Production marketing works because it is always being done. It is a type that is scheduled to be done at a certain time. Some marketing has to be done a few times a year, some monthly, some…
Once a week, in each class, designate a picture or video class. Have students take turns shooting pictures and videos of each other in action. Phone videos work. You still teach the class but you set it up with sparing and other drills that will produce an opportunity for good action shots. For the most part your students get a…
You make up a gift certificate to give to the parents of your youth students. The one I used offered the parents a free course. Place the gift certificate in a Christmas or Holiday card. I offered parents a choice from a variety of courses/activities. For example, I would have courses for self-defense, weight loss, flexibility, physical fitness, etc… You…
Two options that have been very profitable for me. You should consider doing them. Create a gift wish list and hand out to your students. This is a list of martial arts oriented gifts, I add pictures, of a number of items that your students can checkoff. This gives your student’s family ideas for gifts for your students. The family…