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Margate, FL 33068


Halloween promotion that works.

Julie Emig, California emailed me to remind me to put out information on my Halloween promotion. I want to thank her. This is another easy and free promotion that should get you new students ever year. It is so simple and it has worked every time for me. You need to print out guest passes on orange stock with black…

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Ask the Experts – August 2016

My friend, Jim, has 850 active students. I asked if he could give me any tips that could help Martial Arts Group schools grow. Jim told me that he gets almost all his new students from community networking. Jim’s networking has been so successful, that he rarely pays for any marketing or advertising. He gave me a very easy way…

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Testimonials – more important than you think.

The added benefit(s) are increased perceived program value; increased retention; increased word of mouth promotion (the absolute best type) and an improved atmosphere of respect among all school members. Proven: Image is everything Testimonials, which we like to call “My Experience”, on your homepage will increase your odds of getting an appointment from a visitor (potential student). Asking for My…

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Ask the Experts – Special Update – May 2016

I am seeking a group of martial arts school owners to join me in sharing information with each other that will help increase our student count. The Martial Arts Group has thousands of members. With participant contribution, we can have hundreds of schools sharing effective ideas that work and are current. Together we can create an incredible wealth of knowledge.…

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Ask the Experts – February 2016

Don,   I could use your help. I am only converting about a third of my trial memberships to fulltime students. At the end of their trial I offer them a month to month plan or they can save by signing up for a year membership. Can you give me a few pointers on how to close more of my…

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Question: What is the best referral program?

Mark asks, “What do martial arts businesses find to be the most effective referral program? Is it giving referrers a discount on membership dues, free supplies, thoughtful gifts not related to martial arts, etc?”   Answered by: Don Prue – built one of America’s largest martial arts organizations. At his peak he had over 3000 students. He says, “I was in…

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