Don, I started my school 5 mounts ago. I have 27 students. I have a high conversion rate on turning inquiries into appointments and appointments into students. My problem is that I have difficulty getting inquiries. I have a professionally developed website and Facebook page. I understand that a good marketing plan consists of several components. What is your best…
Holiday Promotion That Works! Sorry for the late notice. I just remembered a plan I initiated many years ago that really works and should also be utilized by you. You make up a gift certificate to give to the parents of your youth students. The one I used offered the parents a free course. Place the gift certificate in a…
Mark asks, “What do martial arts businesses find to be the most effective referral program? Is it giving referrers a discount on membership dues, free supplies, thoughtful gifts not related to martial arts, etc?” Answered by: Don Prue – built one of America’s largest martial arts organizations. At his peak he had over 3000 students. He says, “I was in…