You need to get your Christmas marketing together now! Here are two options that have been very profitable for me in the past. They work every time. This is the time of year where people spend money and if you plan right they will spend it with you. 1. Create a gift wish list and hand out to your students.…
This is another easy and free promotion that should get you new students ever year. It is so simple and it has worked every time for me. You need to print out guest passes on orange stock with black print. I like to add a Halloween design on it. This is how you get these guest passes distributed for free…
I have a friend, and she has around 900 students. I noticed a huge increase in the amount of students she has, almost 280 more, just since last year. So, intrigued, I went to visit her, and when I arrived, she gave me a tour of her school, and it looked real nice, a great facility. So after the tour I asked…
It is back to school season. You need to be ready because this is the time of the year that parents choose to put their kids in something new. You want to make sure that they know you exist and that you are the best option for their children. I know a lot of you do not have a large…
I remember when I first started off with my own school, I sometimes had a hard time getting people to sign up as a student. I didn’t have a problem getting people to come in for appointments or running a good introductory class, but always had a problem when I finally got them into the office and asked them to…
Most schools, at the very least, waste a large portion of their time and money while promoting their school. There are two extremely important factors that you must be in control of. Until you are, don’t start any promotions. Interested prospects will only look into your school one time. So if they don’t like what they find they won’t contact…
Many years ago, out of necessity, I discovered a way to increase new student signups and school retention. In my early years it was just me doing all the different jobs my school needed. I ran from one thing to the next while losing students and having prospects leave before I could get to them. There were just too many…
I can’t talk about this enough. It is so important to control what comes up in a Google search for martial arts in your community. Let’s say a potential student looks up ‘martial arts near me’ (they live in your community). What comes up in that Google search? How many spots on that page refer to your school? You need…
There are many forms of marketing a martial arts school owner must do. One of the most important and necessary ones is production marketing. Production marketing works because it is always being done. It is a type that is scheduled to be done at a certain time. Some marketing has to be done a few times a year, some monthly, some…