Additional info on this YouTube video: Here I hate talking about Search Page Optimization (SEO) almost as much as I hate doing it. I would rather talk about some really cool martial arts technique or some fun ways to teach a new program or anything other than this. We do not want to do SEO but we all know we have…
Additional information on YouTube I would like to talk to you about adding extra income to your school during the summer months. The summer months can be quite difficult for many schools to generate money. For one, the weather is usually nicer and people want to get outside, especially in the North. I have been contacted by many schools to…
“Additional Information on YouTube” I would like to talk to you today about all the benefits of running a special summer program or summer camp. This all day or half day session can be run as a one week camp or an all summer session. I would highly recommend running an all summer program because this program should be able…
Hear how this process works at https://youtu.be/vQOAP9EPGFo Greeters can make a huge difference in your closing rate. I know that most of you have some type of greeting process for prospects but it needs to be refined. A greeting done correctly will close the majority of prospects before they even set foot on your floor. Granted you show them a fun…
Having an effective referral system should be the most important marketing tool you possess. This is easier said than done. The difficulty is how or more importantly, what is it that motivates students to bring a friend in. When I first decided to create a “Bring a Friend” program (as I called it), I thought it would be easy, but…
A great drill that makes your students better and will also get you more students This drill comes from a game that I played as a child. I initially added it to my instruction for something fun to do. It wasn’t too long that I noticed huge benefits to my students. Their sparring skills improved immensely from doing this drill.…
You make up a gift certificate to give to the parents of your youth students. The one I used offered the parents a free course. Place the gift certificate in a Christmas or Holiday card. I offered parents a choice from a variety of courses/activities. For example, I would have courses for self-defense, weight loss, flexibility, physical fitness, etc… You…
You need to get your Christmas marketing together now! Here are two options that have been very profitable for me in the past. They work every time. This is the time of year where people spend money and if you plan right they will spend it with you. 1. Create a gift wish list and hand out to your students.…