Once a week, in each class, designate a picture or video class. Have students take turns shooting pictures and videos of each other in action. Phone videos work. You still teach the class but you set it up with sparing and other drills that will produce an opportunity for good action shots. For the most part your students get a…
You make up a gift certificate to give to the parents of your youth students. The one I used offered the parents a free course. Place the gift certificate in a Christmas or Holiday card. I offered parents a choice from a variety of courses/activities. For example, I would have courses for self-defense, weight loss, flexibility, physical fitness, etc… You…
Two options that have been very profitable for me. You should consider doing them. Create a gift wish list and hand out to your students. This is a list of martial arts oriented gifts, I add pictures, of a number of items that your students can checkoff. This gives your student’s family ideas for gifts for your students. The family…
Julie Emig, California emailed me to remind me to put out information on my Halloween promotion. I want to thank her. This is another easy and free promotion that should get you new students ever year. It is so simple and it has worked every time for me. You need to print out guest passes on orange stock with black…
My friend, Jim, has 850 active students. I asked if he could give me any tips that could help Martial Arts Group schools grow. Jim told me that he gets almost all his new students from community networking. Jim’s networking has been so successful, that he rarely pays for any marketing or advertising. He gave me a very easy way…
The added benefit(s) are increased perceived program value; increased retention; increased word of mouth promotion (the absolute best type) and an improved atmosphere of respect among all school members. Proven: Image is everything Testimonials, which we like to call “My Experience”, on your homepage will increase your odds of getting an appointment from a visitor (potential student). Asking for My…
I am seeking a group of martial arts school owners to join me in sharing information with each other that will help increase our student count. The Martial Arts Group has thousands of members. With participant contribution, we can have hundreds of schools sharing effective ideas that work and are current. Together we can create an incredible wealth of knowledge.…
Don, In last month’s Ask the Experts, Mr. Silverman suggested that I try to “get in” with the public and private schools. Can you please ask him to elaborate more on how I do so? I’m sure that this would be very beneficial. I could use some help on how to get started. Joy, Denver Joy and everyone else interested…
Don, I could use your help. I am only converting about a third of my trial memberships to fulltime students. At the end of their trial I offer them a month to month plan or they can save by signing up for a year membership. Can you give me a few pointers on how to close more of my…